News
Why Marketers Neglect People 50 and Older for Gen Z — And How Ad Leaders Are Trying to Change That
By Jack Neff, Ad Age
You probably won’t read this story. It’s not about Gen Z but the 50-plus market, a demo most of you don’t care about—but should. Since the Mad Men days, when the Don Drapers of the world aggressively pursued young people inside and outside agency walls, the ad industry has been obsessed with youth.
Five0 Consulting Launches to Help Companies Navigate the Burgeoning Over-50 Market
Little Black Book
America’s marketing culture has long depended on demographic waves of young adults to fuel growth. As a result, marketing to mature consumers has often been an afterthought, with stereotypes about older people deeply entrenched.